Hikari Tea Packaging
PACKAGING DESIGN
for an artisanal tea brand
Hikari brings the elegant Zen ritual of Japanese tea to the West with premium matcha and loose-leaf teas.
To Hikari founder Julia, who grew up in the mountains of Kumamoto, the rich history and culture surrounding Japanese teas is an integral part of truly enjoying them. By drawing inspiration from Zen garden design, we created a tactile packaging line that invites you to pause and take in the moment with all your senses.
Trace your fingers along the embossed lines while taking in the scent of your new daily ritual before indulging in your premium artisanal tea of choice.
Photos by Casey Cunneen
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Working with Merel Lloyd-Parker has been an absolute delight. Her expertise and creativity brought my vision for a dream matcha tea set to life with breathtaking elegance. The zen garden embossments she designed are not only thoughtful but also add a serene beauty to each piece. Merel's attention to detail and commitment to perfection ensured that every aspect of the design process was seamless. I am thrilled with the outcome and look forward to continuing our collaboration as my brand, HIKARI, evolves. Thank you, Merel, for your exceptional work and for contributing to the essence of HIKARI with such grace and precision.
Julia Misaki
Founder
HIKARI
The lines on the Bamboo ‘Chasen’ Whisk packaging swirl around the box in a W shape inspired by the W motion used to mix and froth matcha.
